A production company for the professional record.
Ten Chairs makes filmed series about single industries, one leader at a time.
For twenty-five years, Layth has helped B2B companies win new clients. The client acquisition agency he founded has helped more than 600 companies grow, and he transformed how exhibitors present themselves to buyers, with a display system the rest of the industry went on to adopt. Ten Chairs is the next step: putting the leaders of an industry in front of their market, on film.
“Every industry runs on conversation that never gets recorded. Ten Chairs makes the recorded version.”
Fifteen years producing and directing film for B2B companies, in law, recruitment and technology. Founder and creative director of her own production studio since 2013.
“My job is to make people feel seen, heard and well represented on screen.”
Every industry runs on conversation that never gets recorded. The people at the top of a profession know exactly what is changing, what is under threat, and what everyone is pretending not to notice. They say it to each other, at dinners and in boardrooms, and none of it survives the evening.
What does get published is mostly marketing: thought-leadership written to rank, panels staged to sell sponsorship, interviews that flatter and reveal nothing. The public record of most professions is thinner than the profession itself.
Ten Chairs makes the recorded version. One industry at a time, we film the ten people who actually run it, one episode each, put the same questions to every one of them, and keep the answers, permanently. It is a record: who said what, in which year, and what happened next.
— Layth Karagholi, Founder & Editor · July 2026
A filmed series for each industry. Ten leaders, one episode each, all taking the same twelve questions. Filmed one person at a time and cut by our editors. No host and no panel, just the person in the chair.
Twelve questions a series, set by us and put identically to every chair. They are the ones nobody asks out loud: how the judgement is really made, what gets missed, and what separates a decision that holds from one that unravels two years later.
Episodes are delivered by email to people who have asked to receive them: the professionals of each industry we cover, and the people who buy from them. Every episode stays, in full, on the Ten Chairs channel on YouTube.
Chairs are held by invitation, one company to a specialism, and the roster is an editorial decision: the series only works if every chair is earned. The questions are set by us, put identically to every chair, and answered on camera. The selection criteria for The Executive Search Ten are published.
Ten Chairs is contributor-funded and editorially curated. Contributors fund the production that features them; they do not decide who else is in the room, and a chair cannot be bought where an invitation hasn't been extended.
Ten Chairs is a trading name of Scale DNA Ltd · Company no. 12851098 · Registered office: Bank House The Lawns, 33 Thorpe Road, Peterborough PE3 6AB
All series are produced, sold, and invoiced by Scale DNA Ltd, trading as Ten Chairs. Each series is a Ten Chairs production.
enquiries@tenchairs.co.uk