A production company for the professional record.
Ten Chairs makes filmed series about single industries, one question at a time.
Every industry runs on conversation that never gets recorded. The people at the top of a profession know exactly what is changing, what is under threat, and what everyone is pretending not to notice. They say it to each other, at dinners and in boardrooms, and none of it survives the evening.
What does get published is mostly marketing: thought-leadership written to rank, panels staged to sell sponsorship, interviews that flatter and reveal nothing. The public record of most professions is thinner than the profession itself.
Ten Chairs makes the recorded version. One industry at a time, we seat the ten people who actually run it, put the same questions to every one of them, on camera, and keep the answers, permanently. It is a record: who said what, in which year, and what happened next.
— Layth Karagholi, Founder & Editor · July 2026
A filmed series for each industry, running month by month. Each episode puts one question to all ten chairs and shows the answers side by side. Filmed where the ten actually work, one person at a time, and cut by our editors. Questions are put by the series’ editorial desk; there is no host.
Each twelve questions close in a book: the twelve questions with all ten answers, the ground the industry has not settled, how the ten split where a question carried a straight answer, and what each of them expects next. Free on request.
Episodes are delivered by email to people who have asked to receive them: the professionals of each industry we cover, and the people who buy from them. Every episode stays, in full, on the Ten Chairs channel on YouTube.
Chairs are held by invitation, one company to a specialism, and the roster is an editorial decision: the series only works if every chair is earned. The questions are set by us, put identically to every chair, and answered on camera.
Ten Chairs is contributor-funded and editorially curated. Contributors fund the production that features them; they do not decide who else is in the room, and a seat cannot be bought where an invitation hasn't been extended.
Twenty years putting B2B companies in front of the people who buy from them, first with exhibition stands, then with sales systems, now on camera. Layth convenes each series, sets the questions, and holds the standard for everything that carries the Ten Chairs mark.
Ten Chairs is a trading name of Scale DNA Ltd · Company no. 12851098 · Registered office: Bank House The Lawns, 33 Thorpe Road, Peterborough PE3 6AB
All series are produced, sold, and invoiced by Scale DNA Ltd, trading as Ten Chairs. Each series is a Ten Chairs production.
enquiries@tenchairs.co.uk